Public Affairs Bureau — Continued

Annual Report Appendices

Appendix 1 — Significant Service Plan Changes

The Public Affairs Bureau recognizes that all goals and performance measures reported in the 2005/06 – 2007/08 Service Plan Update September 2005 are important; however, focusing on our external performance measures will allow the Bureau to better define its success in achieving its goals and objectives.

The following internal goal and associated performance measures have been removed in the 2006/07 – 2008/09 Service Plan:

Goal 2: A leader in innovative business and people practices.

  1. Percentage of staff with a formal Performance Review.
  2. Percentage of staff who agree they have adequate opportunities to develop their skills.

The following goal and performance measures have been added to the 2006/07 – 2008/09 Service Plan:

Goal 1: Inform citizens of government policies, programs and services.

  1. Percentage of major communications plans/campaigns with evaluation mechanisms.
  2. Performance monitoring to be undertaken with client ministries.
  3. In partnership with ministry program staff provide timely briefings to ministers on emerging issues.

In addition, changes have been made to the performance measure included in the 2006/07 – 2008/09 Service Plan regarding responses to media enquiries. By analyzing callback rates we will have a better understanding of where improvements are needed making the performance measure more meaningful.

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