2003/04 Annual Service Plan Report -- Ministry of Forests

Performance Reporting

Goal 3: Effective and Responsive Forest Manager

The ministry is on track to revitalize itself as the steward of the province's forest resources. While undertaking the many challenges and opportunities involved in this endeavour, it will bear in mind that its core purpose is to ensure that sustainable forest resources deliver sustainable forest benefits for the people of British Columbia. The effectiveness of the organization is dependent upon highly trained and knowledgeable staff who will continue to be responsive and performance-focused.

Key Outcome Indicator: Public Trust in the BC Forest Service

Key Outcome	Key Outcome Indicator	2001/02 Benchmark	2002/03 Actual	Published 2003/04 Projection	2003/04 Actual
Public Trust in the BC Forest Service	Percentage of those surveyed who believe the forest service can be trusted to protect and manage our public forests	N/A	60%	≥59%	Survey postponed to 2004/05

Public trust in the Forest Service was measured in Fall 2002 through a telephone survey of the general public in British Columbia. The survey, conducted by BC Stats, followed a random sampling methodology. Due to the costs associated with large-scale surveys, the ministry decided in 2003 to shift this from an annual to a biennial survey. The next survey is scheduled for the Fall of 2004.