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2002/03 Annual Service
Plan Report
Ministry of Forests |
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Appendix 3 — Forest Investment Account
Forest Investment Account Overview
The Forest Investment Account (FIA) is a forest-sector investment
model, led by government, established to deliver the Province's
forest investment in an accountable, efficient manner. It is founded
upon a Vote of the Legislature, authorizing the Minister of Forests
to provide funding to help government develop a globally recognized,
sustainability managed forest industry. Investment dollars have
been directed to activities on public land — enhanced forestry,
watershed restoration and resource inventories — and marketing
and research that supports sustainable forest management and increased
allowable annual cuts. Specific amounts have been dedicated to program
elements at the provincial level, other amounts have been allocated
for disbursement to tree farm license holders and certain types
of tenure holders in each timber supply area.
Forest Investment Account Objectives
Across the sweep of provincial and local program elements, the
objectives of FIA expenditures include:
Objective 1 — Actively fostering sustainable forest management;
Objective 2 — Improving the public forest asset base; and
Objective 3 — Promoting greater returns from the utilization
of public timber.
Forest Investment Account Organizational Overview
The Forest Investment Account comprises the following programs:
- Land-Base Investment Program (LBIP)
- Crown Land Use Planning Enhancement (CLUPE)
- Tree Improvement Program (TIP)
- Small Tenures Program
- Forestry Innovation Investments Programs — Research, Product
Development, International Marketing
Within the context of the Legislature's voted appropriation, the
Minister of Forests has decision-making authority in respect of
FIA parameters. The Deputy Minister of Forests chairs a Forest Investment
Council (Figure 1) that periodically reviews and makes recommendations
on all FIA programs. The Council includes the Deputy Ministers of
Ministry of Sustainable Resource Management (MSRM) and Ministry
of Water, Land and Air Protection (MWLAP), three licensee representatives,
and one representative from the forest research and technology sector.
The Council receives progress reports and audit results from the
private-sector administrators (e.g. PricewaterhouseCoopers and Forintek)
and is responsible for determining whether guidance or restrictions
are necessary to ensure that investment choices provide the greatest
contribution to sustainable forest management.
Administration of most FIA activities is provided by the private-sector
firms rather than by government staff. PricewaterhouseCoopers (PwC)
provides day-to-day administration for the Land Base Investment
Program, and Forintek Canada Corp. does the same for the Research,
Product Development, and International Marketing Programs. The Federation
of BC Woodlot Associations (FBCWA) administers the Small Tenures
Program.
PwC, Forintek and the FBCWA ensure that proposed activities meet
eligibility criteria for FIA funding and constitute an optimum mix
of expenditures to promote program objectives. They also provide
funds to successful proponents, track project delivery, and are
responsible for performance and financial auditing.
The Forest Innovation Investment Programs have two advisory boards,
one for the International Marketing and Product Development programs,
and the other for the Research program, which provide advice on
strategic direction, including the goals and objectives for the
respective programs.
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2002/03 Progress on Meeting Program Objectives
Forest Investment Account
Forest
Investment Account |
|
Budget |
Actual |
Variance |
2002-03
Program Investments ($000) |
Land-base Investment Program |
95,500 |
90,887 |
4,613 |
Crown Land Use Planning Enhancement
Program |
3,700 |
3,700 |
— |
Tree Improvement Program |
5,800 |
5,700 |
100 |
Small Tenures Program |
1,000 |
894 |
106 |
Research Program |
20,000 |
17,440 |
2,560 |
Product Development Program |
8,000 |
5,902 |
2,098 |
International Marketing Program |
12,000 |
11,059 |
941 |
Grants and Contribution Agreements1 |
N/A |
4,150 |
(4,150) |
Total — Program Expenditures |
146,000 |
139,732 |
6,268 |
Accrual (not realized) |
|
4,561 |
(4,561) |
Total — Public Account Expenditure |
146,000 |
144,293 |
1,707 |
2002-03
Full-time Equivalents (FTEs) |
Total |
3 |
3 |
— |
Land-Base Investment Program
Significant change to how forest management is undertaken on public
lands in British Columbia is occurring. The central theme and a
key driver for this change is a shift to a "results-based" rather
than a "prescriptive-based" approach. The FIA land-base program
is one of the tools available to the forest industry for implementing
this change.
The Land-Base Investment Program provides funding for the forest
industry to plan and deliver investments in strategic resource planning,
enhanced forestry, restoration and rehabilitation of roads and riparian
areas, and resource information. Funding is also provided to ministries
to establish objectives and standards, and to maintain and utilize
data resulting from FIA investments.
Staff in the Ministry of Forests, with assistance and input from
staff in MSRM and MWLAP, are responsible for establishing FIA objectives
and delivery standards. Having established the operating criteria
for FIA, government staff have no direct role in setting activity
priorities, approving LBIP projects, verifying fieldwork, or certifying
project completion.
Investments in the Land-Base Investment Program contribute to the
FIA objectives of actively fostering sustainable forest management
and improving the public forest asset base by:
- Acquiring better information about forest resources.
- Improving the modelling of forest dynamics.
- Fostering comprehensive strategic land-use planning.
- Monitoring changes to forest resources.
- Supporting the creation of sustainable forest management plans.
- Supporting the feasibility of third-party certification.
- Funding backlog reforestation of areas denuded before 1987.
- Reclaiming and enhancing site productivity.
- Restoring damaged ecosystems.
2002-03
Program Investments ($000) |
Land-base
Investment Program |
|
Budget |
Actual |
Variance |
Information Gathering and Management |
N/A |
29,615 |
N/A |
Stand Establishment and Treatment |
N/A |
26,528 |
N/A |
Restoration and Rehabilitation |
N/A |
9,978 |
N/A |
Strategic Resource Planning |
N/A |
7,982 |
N/A |
Infrastructure |
N/A |
1,538 |
N/A |
Gene Resource Management |
N/A |
221 |
N/A |
Training and Extension |
N/A |
441 |
N/A |
Sub-Total |
80,400 |
76,303 |
4,097 |
LBIP Administration (PwC) |
3,600 |
2,936 |
664 |
Standards Development & Data Management |
11,500 |
11,648 |
(148) |
Total — Program Expenditure |
95,500 |
90,887 |
4,613 |
Accrual (not realized) |
|
2,616 |
(2,616) |
Total — Public Account Expenditure |
95,500 |
93,503 |
1,997 |
Key Accomplishments:
Information gathering and management
- A combined total of 69.2 million hectares of new resource information
was acquired that ultimately will lead towards improved land use
planning and decision-making. This includes an increase in the
amount of provincial Crown land area where information relating
to terrain stability, terrestrial ecosystems, vegetation resource
inventory, archaeology, biodiversity, wildlife, and recreation
has been enhanced.
- 2,154 growth and yield plots re-measured or established. This
information contributes towards estimating future volume and quality
of timber yields from our forests supply, update forest inventories,
provide input for forest management planning, evaluate enhanced
stand management opportunities, and assess the impacts of pests
and fire on timber yield.
Stand Establishment and Treatment
- Over 388,000 hectares of forest stands treated for enhanced
silviculture. Activities funded include improved incremental silviculture
treatments (i.e. pruning, juvenile spacing, or fertilization),
and reforestation of backlog areas. The investment in these treatments
contribute to growing higher quality second growth stands faster
on Crown lands available for timber production.
- Detection and quantification of forest health issues was completed
for over 5 million hectares of Crown land. These were used for
the prescription and implementation of protective or suppressive
treatments to anticipate and prevent insect, disease and mammal
damage to reforested areas and old growth stands.
Restoration and Rehabilitation
- Permanent road deactivation, landslide and gully rehabilitation
and assessments was carried out on 4,438 km of non-status
forest roads (i.e. road on Crown land that is not being used under
any authorization by a government agency), thereby reducing the
risk of damage to resources (including environmental, social
and economic) within and adjacent to the road location from landslides
and other environmental hazards.
Strategic Resource Planning
- 120 strategic forest management plans initiated towards providing
the foundation for achieving sustainable forest management by
setting goals, indicators and targets for a defined forest area.
- 76 forest management strategies initiated that identify objectives
for values as identified in the pending Forest and Range Practices
Act (e.g. timber; fish, wildlife and habitat, water, recreation,
visual quality) that can be met through FIA activities
Infrastructure
- 87 forest recreation sites and 959 km of forest recreation trails
maintained or established to provide user safety; provide sanitary
conditions; protect the environment; provide user access and convenience;
and protect investment in infrastructure.
- 1,145 km of maintenance on wilderness roads assessed to ensure
protection of private and public property, and other social and
economic values.
Crown Land Use Planning Enhancement
The Crown Land Use Planning Enhancement (CLUPE) Program has been
established to augment the province's strategic land use planning
program. Strategic land use plans are completed for areas across
the province to resolve land use conflicts, identify management
priorities and establish resource objectives for specified areas
of Crown land. This set of objectives guides resource management
and use and helps to identify economic opportunities within the
plan area.
Investments in the CLUPE Program contribute to the FIA objective
of actively fostering sustainable forest management by:
- Fostering comprehensive strategic land-use planning.
CLUPE funds are used towards the following objectives:
- Developing resource objectives and capacity building —
to prepare resource objectives and to enable First Nations, local
government staff and interested members of stakeholder groups
and the general public to participate more effectively in strategic
land use planning and sustainable resource management planning.
- Inventory and decision support — to provide better tools
and information based on appropriate inventories that will assist
planning participants to assess options based on a better picture
of local needs and circumstances.
- Implementation, monitoring and evaluation — to ensure
land use decisions are achieving their anticipated social, economic
and environmental goals.
- Research — to provide scientifically sound information
upon which to base planning decisions.
2002-03
Program Investments ($000) |
Crown
Land-Use Planning Enhancement Program |
|
Budget |
Actual |
Variance |
Developing resource objectives and capacity
building |
2,866 |
2,866 |
— |
Inventory and decision support |
365 |
365 |
— |
Implementation, monitoring and evaluation |
119 |
119 |
— |
Research |
350 |
350 |
— |
Total |
3,700 |
3,700 |
— |
Key Accomplishments:
Developing Resource Objectives and Capacity Building
- Complete the Horsefly Sustainable Resource Management Plan (SRMP)
including First Nations consultation and a short-term timber availability
assessment.
- Prepare draft 100 Mile House SRMP including a short-term timber
availability assessment.
- Support public consultation and data development for the Quesnel
SRMP.
- Complete the Chilako Stewardship Plan.
- Prepare visual quality objectives for the Robson Valley TSA.
- First Nations consultation or participation in the Prince George,
North Coast, Morice and Lillooett Land and Resource Management
Plan (LRMPs).
- Develop key water management objectives in Kootenay Region.
- Completed Lillooet Timber and Economic Recovery Plan.
Inventory and Decision Support
- Development of ecosystem based management framework for the
Central Coast LRMP.
- Environmental and economic assessments for the Central Coast
LRMP.
- Predictive ecosystem mapping for Coast Region.
- Old Growth inventory for the Fort St. John code pilot project.
- Develop Omineca-Peace regional indicators for SRMPs.
- VRI, growth and yield projects for Prince George TSA.
- Assessment of caribou habitat and supply estimator, Mackenzie
TSA.
- Analysis, fieldwork and inventory of future old growth management
areas in Kootenay Region.
Implementation, Monitoring and Evaluation
- Implementation analysis for the Revelstoke and Area Land Use
Planning Recommendations.
- Mature seral analysis for the Kootenay-Boundary Land Use Plan
(KBLUP) Higher Level Plan.
- Spatial analysis for Kootenay Lake and Arrow Forest Districts
to evaluate the KBLUP HLP.
- Implementation of the Okanagan-Shuswap LRMP direction on Mission
Creek Enhanced Watershed Advisory Committee.
Research
- Complete criteria/indicator databases and spatial analysis for
the Rocky Mt. Forest District.
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Tree Improvement Program
The Tree Improvement Program is an operational investment plan
for the management of the genetic resources of the Province. The
program focuses on improving the public forest asset base by supporting
the development and availability of genetically well-adapted, high
quality reforestation material from natural sources and through
the conservation of our forest gene resources. The Forest Genetics
Council (FGC) of British Columbia, appointed by B.C.'s Provincial
Chief Forester guides tree improvement activities in the province.
Investments in the Tree Improvement Program contributes to the
FIA objective of improving the public forest asset base by:
- Supporting the creation and deployment of improved seedlings
and other germplasm.
Based on its goals and objectives, the FGC has defined a provincial
forest gene resource management program with the following components:
- Gene Conservation — activities monitor the gene pool needed
for species to adapt to future environmental conditions, and provide
technical recommendations on how to maintain the genetic resource
for future generations.
- Tree Breeding — activities include selecting parents in
wild stands, testing offspring, establishing/maintaining/measuring
trials, and delivering technical support.
- Operational Tree Improvement Program (OTIP) — focuses
on increasing the quality and quantity of select (Class A) seed
produced from existing forest company and MoF seed orchards.
- Expansion of Orchard Seed Supply — the Ministry of Forests
supports seed orchard expansions and the cooperative production
of vegetative materials through SelectSeed Company Ltd., a company
under the control of the Forest Genetics Council of B.C.
- Extension and Communication subprogram — meets FGC goals
and objectives related to extension, communication, and education
activities.
- Gene Resource Information Management — supports the development
of computer-based systems that improve user access to information
on select reforestation materials.
- Program Planning — supports development of business plans,
species plans, and annual activity plans.
2002-03
Program Investments ($000) |
Tree
Improvement Program |
|
Budget |
Actual |
Variance |
Gene Conservation |
250 |
250 |
— |
Tree Breeding |
1,981 |
2,023 |
(42) |
Operational Tree Improvement |
1,130 |
1,036 |
93 |
Expansion of Orchard Seed Supply |
1,900 |
1,930 |
(30) |
Extension and Communication |
94 |
64 |
31 |
Gene Resource Information Management |
145 |
123 |
22 |
Administration |
300 |
274 |
26 |
Total |
5,800 |
5,700 |
100 |
Key Accomplishments:
- Completion of gene conservation status analysis for 11 commercially
important conifers in BC.
- Increased provincial use of high-quality selected seed sources
from 42.5% to 44% of total provincial sowing, with an average
gain of 11 per cent.
- Establishment of over 23,000 ramets in new seed orchards, bringing
the provincial total to a level that will effectively meet cooperator
objectives.
- All cooperator activities, including FIA support, allowed provincial
seed orchards to produce a total of 2,400 kg of high-quality seed;
sufficient for about 400 million seedlings.
Small Tenures Program
Funding under the Small Tenures Program is available for eligible
land-base activities on Crown land under a:
- Woodlot License tenure; or
- Community Forest Pilot Agreement tenure.
Investments in the Small Tenure Program contribute to the FIA objectives
of actively fostering sustainable forest management and improving
the public forest asset base by:
- Acquiring better information about forest resources.
- Funding backlog reforestation of areas denuded before 1987.
- Reclaiming and enhancing site productivity.
- Restoring damaged ecosystems.
The small tenures program provides funding to eligible licensees
for activities similar to the land-base investment program (i.e.
enhanced forestry, environmental preservation and restoration, and
resource information).
2002-03
Program Investments ($000) |
Small
Tenures Program |
|
Budget |
Actual |
Variance |
Information Gathering and Management |
N/A |
165 |
— |
Stand Establishment and Treatment |
N/A |
637 |
— |
Training and Extension |
N/A |
40 |
|
Sub-Total |
948 |
842 |
106 |
Program Administration and audits (FBCWA) |
52 |
52 |
— |
Total — Program Expenditure |
1,000 |
894 |
106 |
Accrual (not realized) |
|
8 |
(8) |
Total — Public Account Expenditure |
1,000 |
902 |
98 |
Key Accomplishments:
Information gathering and management
- A combined total of 74,000 hectares of newly acquired resource
information on small tenures (i.e. woodlot licenses and community
forest pilot agreements) that ultimately will lead towards improved
land use planning and decision making. This includes an increase
in the amount of provincial Crown land area where information
relating to terrain stability, vegetation resource inventory,
and archaeology has been enhanced.
Stand Establishment and Treatment
- Over 470 hectares of forest stands treated within small tenures
(i.e. pruned, juvenile spaced, or fertilized). These investment
in these treatments contribute to growing higher quality second
growth stands faster on Crown lands available for timber production.
- Over 18,000 hectares within small tenures completed for the
detection and quantification of forest health issues, and, where
necessary, the prescription and implementation of protective or
suppressive treatments to anticipate and prevent insect, disease
and mammal damage to reforested areas and old growth stands.
Training and Extension
- Over 300 small tenure participants involved in the new Forest
and Range Practices Act training.
Research Program
Investments made through the Research Program are expected to provide
a positive contribution to the government's goal of having a leading
edge forest industry that is globally recognized for its productivity,
environmental stewardship and sustainable forest management practices.
Investments in the Research Program contributes to the FIA objective
of actively fostering sustainable forest management by:
- Protecting investments in long-term ongoing studies across BC;
- Extending research results to users in many different ways (e.g.
journal articles, extension notes, workshops, tours, websites);
- Funding projects in a wide range of relevant disciplines; and
- Presented BC forest science to international audiences.
Program investments are expected to lead to positive outcomes
in at least four identified impact areas, including:
- More effective policies, regulations and guidelines;
- Enhanced value of the forest land asset;
- Improved stewardship and market acceptability of B.C. forest
products and forest practices; and
- Increased and more effective reach of forestry research results.
2002-03
Program Investments ($000) |
Research
Programs |
|
Total |
Actual |
Variance |
FII |
MoF |
FII |
MoF |
FII |
MoF |
More Effective Decision-making (23 projects) |
2,900 |
541.5 |
2,010 |
543.7 |
890 |
(2.2) |
Enhanced Value of the Forest Land Asset
(75 projects) |
5,300 |
938.2 |
4,529 |
943.3 |
771 |
(5.1) |
Improved Stewardship and Market Acceptability
(74 projects) |
3,800 |
2,125.9 |
3,290 |
2,049.2 |
510 |
76.7 |
Extension Services (10 projects) |
2,700 |
394.4 |
2,389 |
389.8 |
311 |
4.5 |
Administration and Delivery |
1,300 |
— |
1,296 |
— |
4 |
— |
Total — Program Expenditure |
16,000 |
4,000 |
13,514 |
3,926 |
2,486 |
74 |
Accrual (not realized) |
|
|
1,837 |
|
(1,837) |
|
Total — Public
Account Expenditure |
16,000 |
4,000 |
15,351 |
3,926 |
649 |
74 |
Key Accomplishments:
More Effective Decision-making
- $2.0 million for 19 projects designed to support science-based
decision-making, improve land use planning, and develop or evaluate
decision support tools. For example, the research program funding
helped the independent multi-disciplinary coast information team
build the foundation for ecosystem-based management and science-based
decision-making in the area. These types of investments strengthen
decision-making at all levels and support the development and
implementation of more effective policies, regulations and guidelines.
- $544,000 was spent to develop tools for more effective decision-making.
For example, researchers in Kamloops developed a web-based expert
system for site preparation and vegetation management, using research
results from recent and ongoing site preparation, planting and
vegetation management research projects. Expert systems use a
huge amount of information in a series of databases to provide
an easy-to-use decision aid. Users are asked a series of questions,
and are then provided with a detailed set of recommendations,
in a clearly understandable report.
Enhanced Value of the Forest Land Asset
- $4.5 million for 68 projects focused on tree improvement, silvicultural
systems, stand management, reducing forest health risks (with
projects on forest pathogens and pests), wood quality, and non-timber
forest products. These will result in benefits such as enhancing
the value of timber and the forest land asset, promoting the best
use of forest resources and reducing timber production costs.
- $943 thousand was spent on enhancing the value of the forest
land asset. One project, "Development of growth and yield tools
for sustainable forest management" was designed to understand
and quantify the biology of tree growth, the dynamics of stand
development, and the effects of environmental factors and silvicultural
treatments on the growth and yield of uneven-aged interior Douglas-fir
stands and mixed species interior cedar-hemlock stands. Information
from these studies was used to refine growth and yield models
such as Tree and Stand Simulator (TASS).
Improved Stewardship and Market Acceptability
- $3.3 million for 50 projects that address issues relating to
ecosystem management, landscape ecology, watershed and riparian
management, and wildlife habitat. These will improve stewardship
and market acceptability of B.C. forest products by supporting
new or adapted forest practices that make B.C. more competitive
globally, enhancing market access, improving sustainable forestry
practices and accelerating the certification processes.
- $2.049 million was spent on projects that will improve stewardship.
In particular, major long-term studies continue to build BC's
reputation for environmental stewardship and leading edge research
at an international level. For example, the Long-Term Soil Productivity
study, initiated in 1991, is a full rotation-length study of the
impacts of soil disturbance on site productivity. It is the world's
largest co-ordinated effort to understand how soil disturbance
affects long-term forest productivity, and will provide increased
certainty about soil disturbance and site productivity.
Extension Services
- $2.4 million for 5 projects which resulted in the development
and delivery of over 260 extension activities and products
including workshops and conferences, reports, journal articles,
presentations, extension notes and newsletter articles, websites,
field tours and forums. These activities were funded both through
a research extension services provider and within individual research
projects. Ultimately, extension will enable a more effective use
of forestry research results with the potential for broad application
by a wide range of end-users including field practitioners, decision-makers,
planners, regulators, researchers, and the public.
- $390 thousand was spent directly on extension projects, but
each research project also had it's own extension component. Numerous
extension products were transferred to a wide range of audiences.
Eleven extension notes were written, 10 papers and 9 posters were
presented at conferences, 68 different tours, talks and workshops
were given, 59 journal articles are published or in draft, 2 book
chapters written, and 2 new websites were developed.
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Product Development Program
The Product Development Program is designed to assist proponents
to improve manufacturing processes and support technology transfer,
develop new types or uses of forest products, and support market
access initiatives by removing technical barriers to trade.
Investments in the Product Development Program contributes to the
FIA objective of promoting greater returns from the utilization
of public timber by:
- Promoting secondary manufacturing.
Investments through the Product Development Program will be made
through the following key program areas:
- Product development activities — for multi-licensee primary
industry initiatives to develop, assess or improve manufacturing
processes or products, evaluate the economic feasibility and/or
performance characteristics of new forest products, and provide
demonstration services to enhance the use of BC forest products;
- Market access — support initiatives designed to explore
market access and/or resolve trade access issues in new and developing
markets;
- Domestic development activities — for projects that will
expand the domestic market and the use of BC wood products within
the Canadian marketplace, or enhance the understanding of BC forest
practices domestically; and
- Technology transfer — to assist BC primary and secondary
manufacturers to implement technologies that improve product quality
and/or lower production costs.
2002-03
Program Investments ($000) |
Product
Development Program |
|
Budget |
Actual |
Variance |
Improving Products or Processes |
1,700 |
993 |
707 |
Market Access |
2,600 |
2,016 |
584 |
Domestic Development |
1,000 |
729 |
271 |
Technology Transfer |
2,000 |
1,502 |
498 |
Fibre Facilitator |
300 |
262 |
38 |
Administration |
400 |
400 |
— |
Total |
8,000 |
5,902 |
2,098 |
Key Accomplishments primarily through funding of industry associations:
- Development of wood frame building codes and standards in China,
South Korea and Taiwan.
- Distributed promotional material for builders and designers
in China to increase their awareness of wood-frame construction
technologies and the use of B.C. forest products.
- Training of building professionals and Chinese government representatives
in wood frame construction.
- Training trade instructors to develop capacity for local training
in China.
- Tested wood products to show their ability to meet local market
standards. For example, demonstrations on how well wood construction
withstands fire, which is expected to lead to changes in fire
regulations to allow institutional and commercial low-rise wood-frame
construction in central urban areas of Japan.
- Supported product development initiatives to enhance existing
products or develop new products designed for global markets.
- Supported technology transfer program to enable companies to
improve their cost efficiency and competitiveness. For example,
improved veneer drying processes which could save the plywood
industry $3 million in energy costs and lead to as much as $31 million
in additional production each year.
International Marketing Program
Investments made through the international marketing program are
intended to promote the sustainability of British Columbia forest
practices, support the retention and development of existing markets
for BC forest products, and develop and pursue new forest sector
market opportunities. The Government of British Columbia has committed
1% of direct stumpage revenues to the international marketing of
BC forest products and forest practices.
Investments in International Marketing Program contributes to the
FIA objective of promoting greater returns from the utilization
of public timber by:
- Marketing British Columbia forest products and practices.
2002-03
Program Investments ($000) |
International
Marketing Program |
|
Budget |
Actual |
Variance |
International Marketing |
8,550 |
8,427 |
123 |
Market Outreach Network |
2,900 |
2,082 |
818 |
Administration |
550 |
550 |
0 |
Total — Program
Expenditures |
12,000 |
11,059 |
941 |
Accrual (not realized) |
|
100 |
(100) |
Total — Public
Account Expenditure |
12,000 |
11,159 |
841 |
Key Accomplishments:
- Supported industry associations and their marketing strategies
in existing markets (US, Japan, Europe) and emerging markets (China,
Korea, Taiwan and India).
- Funded market research to determine needs and identify barriers
to trade in different markets (both existing and emerging).
- Supported trade missions to both existing and emerging markets,
including the coordination of the Minister of Forests' international
trade mission to China.
- Developed website http://www.bcforestproducts.com
to promote BC wood products.
- Produced DVDs and business directories promoting BC wood products
and practices.
- Established Market Outreach Network and developed multi-lingual
fact sheets, presentations and set up the website http://www.bcforestinformation.com.
- Prepared groundwork for announcement of the Dream Home China
project, which will showcase the use of BC wood construction products
and methods.
|
|