Increase awareness of the New Era
for British Columbia — "Open for Business."
International awareness of British Columbia
as a competitive investment location.
Develop a marketing strategy and "brand".
On-track. Development of umbrella marketing
strategy and brand ongoing for priority markets and key sectors.
In 2002/03, the Ministry refocused its
marketing initiatives to concentrate on priority markets and
key sectors, in partnership with the private sector.
Baseline awareness of "British Columbia
brand" in key markets.
On-track.
Completed:
Update of Investment Climate promotional material;
Update of Invest BC website;
Developed investment promotion strategy for Japan.
Marketing activities to target priority
markets and key sectors on-going.
Market opportunities in British Columbia's
strategic industries/sectors.
Utilization and satisfaction with Ministry's
products and services.
Work with private sector to develop focused
marketing strategies with performance measures.
Achieved.
Focused marketing strategies and branding developed for
specific sectors, e.g., green buildings, e-learning products
and telecommuni-cations.
Marketing activities to target priority
markets and key sectors on-going.
