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Goals, Objectives, Strategies and Results — Continued
Goal 3: Marketing British Columbia as a preferred place
to live, visit, invest and do business.
This goal focuses on strategic marketing and promotion to distinguish
British Columbia from its competitors, and to communicate the province's
advantages and opportunities to potential visitors and investors
alike.
- Core Business Area:
- Marketing and Promoting British Columbia.
- Objective 3.1:
- Market British Columbia as a preferred location to visit,
and for new and expanded trade and investment.
The Ministry has developed strategies to market and promote the
province's advantages and opportunities to increase trade and investment.
One of the Ministry's targets is the billion-dollar film and television
industry. In addition, the Ministry will organize the Premier's
and Ministers' trade and investment missions abroad, as well as
in-coming trade delegations visiting British Columbia.
| Measures |
2003/04
Actual/Base |
2004/05
Target |
2005/06
Target |
2006/07
Target |
| Number of Trade missions and key events promoting British
Columbia. |
8 trade and investment visits led by Premier and/or Ministers
30 pre-qualified business delegations attracted.
|
8 trade and investment visits led by Premier and/or Ministers
40 pre-qualified business delegations attracted.
|
8 trade and investment visits led by Premier and/or Ministers
40 pre-qualified business delegations attracted.
|
8 trade and investment visits led by Premier and/or Ministers
40 pre-qualified business delegations attracted.
|
| Sales and marketing initiatives for film and TV industry. |
Lead four sales and marketing efforts to the US. |
Lead four sales and marketing efforts in the US and one
in emerging markets. |
Lead four sales and marketing efforts in the US, revisit
previous year's emerging market and add one more emerging
market. |
Lead four sales and marketing efforts in the US, revisit
both of previous year's emerging markets. |
| North American ranking of film production expenditure. |
Largest production centre in North America after Los
Angeles and New York. |
Largest production centre in North America after Los
Angeles and New York. |
Largest production centre in North America after Los
Angeles and New York. |
Largest production centre in North America after Los
Angeles and New York. |
| Number of customized information packages provided in response
to qualified investor enquiries. |
50 customized information packages provided to qualified
potential investors. |
75 customized information packages provided. |
75 customized information packages provided. |
75 customized information packages provided. |
- Strategies:
- 1. Trade and investment promotion — organize
trade missions and provincial participation in key international
events to promote British Columbia's competitiveness and business
opportunities.
- 2. Promote British Columbia as a competitive film and
TV location — organize trade efforts to promote the
province as a competitive film and TV production location.
- 3. Marketing and promotional strategies — develop
marketing and promotional strategies with Invest British Columbia
to promote awareness of competitive advantages and opportunities
throughout the province.
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